When it should arrive
Send it when they're home and settled rather than the day itself. Anything in the first few weeks is right; a late arrival is a happy surprise.
Welcome, little one
Tell us who the gift is for and what you'd like to spend, pick a direction, and we'll build a baby gift made once, for them.
Starting at $75
One example. The finished gift follows your recipient, direction, budget and additions.
For the new arrival
Whether it's for the baby, the mom or the whole family, start with a direction, pick a budget and add a card in your words. The baby's name and the little details go in the builder — boy, girl or a surprise.
Send it when they're home and settled rather than the day itself. Anything in the first few weeks is right; a late arrival is a happy surprise.
Use the baby's name if you have it, congratulate the parents, and offer something real — a meal next week, a visit, an hour of help. The card assistant can get you started.
The new baby, the new mom, or the family as a whole — a gift that works before the announcement as well as after it. Pick a direction to match — newborn basics, comforts for the mom, or a keepsake of the first days.
If it's the hospital, enter the ward and room in the delivery step and confirm the hospital accepts food and flowers. If it's home, the family's name will do.
Business gifts
Design it once, then send it to as many addresses as you need, with branded cards and one invoice.
Order for a teamEight starting points
Start by choosing a direction; it sets the tone. Everything in the basket — items, quantities, the container — is chosen in the builder afterwards.

Gift inspiration · 01
Keepsakes and firsts: an outfit, a prop for the picture, a memento.
Begin the gift →
Gift inspiration · 02
Neutral colours: quiet tones, classic baby pieces.
Begin the gift →
Gift inspiration · 03
Bath-time basics: a hooded towel, baby wash, lotion and a brush.
Begin the gift →
Gift inspiration · 04
Bamboo, organic cotton and gentle skincare for the baby.
Begin the gift →
Gift inspiration · 05
For the mom first: comforts and essentials, plus baby basics.
Begin the gift →
Gift inspiration · 06
Mealtime basics for the first months — bibs, bottles, cloths.
Begin the gift →
Gift inspiration · 07
Cream and grey baby pieces, treats for the family, a keepsake to share.
Begin the gift →
Gift inspiration · 08
A generous basket of premium fabrics, keepsakes and wooden toys.
Begin the gift →The budget
Budget decides scale: the number and range of items, the presentation and the balance between baby things and parent treats.
A small, thoughtful gift built on your recipient and direction.
A bigger assortment with more choice, a better presentation and extras for the family.
A generous, elevated gift — a wide assortment, keepsakes of quality and an upgraded container.
New York City at a glance
New York City at a glance · Our studio · Delivery areas · Verified 2026-09-22
From order to door
The final preparation happens to order in our studio, guided by your recipient, theme, budget, dietary notes and additions.
We choose the items around your selections, build the basket and complete its presentation.
Every gift is checked, packed and sent, by our drivers within our delivery area.
Where a seasonal or perishable item isn't available we substitute a comparable one and keep the design, size and value.
Which exact products go in depends on the season; the gift is still built on your recipient, direction, budget and add-ons.