When to deliver it
The day of the birth is hectic; the weeks after are when a gift means the most. Any time in the first month is a good time.
Welcome, little one
Tell us who the gift is for and what you'd like to spend, pick a direction, and we'll build a baby gift made once, for him.
Starting at $75
One example. The finished gift follows your recipient, direction, budget and additions.
A boy is here
A baby boy is news for everyone around him. Decide what would help most — keepsakes, practical things, comforts for the new mom — set your budget and add your message; you can name him on the card.
The day of the birth is hectic; the weeks after are when a gift means the most. Any time in the first month is a good time.
Keep it warm and short: his name, a word for the parents, and an offer they can take you up on. The card assistant can help if you're stuck.
Send it to the baby, to the mom, or to everyone at home. The directions cover newborn basics, comforts for the new mother and keepsakes to remember the moment.
Going to a hospital? Add the ward and room number at the delivery step, and check what the hospital allows in. Going home? Just the family's name and address.
For colleagues and clients
Put the gift together once and order it for everyone, each with a branded card, all on one invoice.
Send to several peopleEight ways in
Start by choosing a direction; it sets the tone. Everything in the basket — items, quantities, the container — is chosen in the builder afterwards.

Gift inspiration · 01
Keepsakes and firsts: an outfit, a prop for the picture, a memento.
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Gift inspiration · 02
The useful things for feeds: bottles, bibs, burp cloths.
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Gift inspiration · 03
The bath kit — wash, lotion, a hooded towel and a little brush.
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Gift inspiration · 04
Neutral baby items with a touch of soft blue.
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Gift inspiration · 05
Sleep helpers: swaddles, blankets and a pacifier or two.
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Gift inspiration · 06
For the memory box: props, milestone cards, keepsakes.
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Gift inspiration · 07
Comforts for mom and cosy things for the baby, together.
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Gift inspiration · 08
For the household: blue baby items, family treats, a keepsake.
Start building →New York City, by the numbers
New York City, by the numbers · Our studio · Delivery areas · Verified 2026-09-18
How it's made
We prepare the gift to order in our studio, using your recipient, direction, budget, dietary preferences and add-ons to choose the items and finish the presentation.
Our team gathers the right items for your choices, arranges them in the container and completes the look.
Each basket gets a last look, is packed, and goes out — with our drivers close to home.
Some items come and go with the season. If one is missing we replace it with something of the same kind and value, and the design stays.
Items can change with availability, but your choices of recipient, direction, budget and additions are always the starting point.
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